Four Seasons
creative conceptual advertising, AI exploration This speculative campaign reimagines the global footprint of Four Seasons through a series of concept advertisements for fictional and unconventional locations—ranging from the rural plains of Kansas and the Florida Everglades to iconic fantasy realms like Oz, Gotham City, and Tatooine. The project explores how luxury hospitality might translate in unexpected contexts. Each concept ad was crafted using AI-generated imagery as a tool for rapid ideation and visual experimentation—enabling the creation of cinematic, dreamlike visuals that evoke a sense of place while maintaining the signature elegance of the Four Seasons brand. This case study serves as both a creative exercise in brand elasticity and a commentary on the future of content creation—where AI becomes a powerful medium for visualizing bold ideas before they exist.
