2015 Home Run Challenge

art & creative direction, design, marketing strategy, communication strategy, UX, UI In collaboration with Major League Baseball and the Prostate Cancer Foundation, our team developed the Home Run Challenge. Baseball fans were asked to contribute donations based off the number of home runs hit by players during the week leading up to Father's Day. Our team developed a moving TV spot to help spread the word, as well as an online platform to donate to a favorite team.
THE BOW TIE PLEDGE
'The Bow Tie Pledge was an in-stadium guerilla marketing tactic for games played on Father's Day. Blue bow ties were handed out to dads and sons attending the game, and popup games were installed just outside the stadium that promoted cancer awareness.
In the weeks leading up to Father's Day, MLB players were interviewed to commemorate and honor their dads and posted on Instagram and Youtube.

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