brand identity + overall strategy, creative direction, design, copywriting
Sakrament is a California-based lifestyle brand that blends urban culture, yoga and mindfulness.
The inspiration behind the company is a nod to the urban street brands that are iconic and mysterious in nature, with the work of Shepard Fairey as a main influence.
The spirit of the brand is rooted in mental focus and achieving ‘flow state’ through physical activity, namely yoga and skateboarding. Sakrament provides apparel and gear, as well as custom blended cannabis supplements containing THC, CBD, or a combination of both.