CARSON NYC
brand identity design, art & creative direction, communication strategy Carson NYC is where New York fashion meets Silicon Valley tech. The up and coming startup came us to for an identity for their new product: a handbag with a built-in screen that syncs to your phone, allowing versatility to change patterns and colors to match any outfit or style. The mark is a reflection of the product itself. In order to stand out in the sea of fashion brands, a dynamic logomark was developed that incorporated constant motion through ambient gradients and line patterns.
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