IMSA

creative direction, branding, social media strategy IMSA is a premier auto racing organization, renowned for endurance and road racing events like the Rolex 24 at Daytona. With top manufacturers, elite drivers, and cutting-edge technology, it’s a pillar of global sports car racing. As racing gains mainstream traction through series like F1's "Drive to Survive," IMSA sought to expand its reach to existing fans and newcomers alike. We revitalized their digital brand and social presence with world-class graphics, positioning them alongside F1, WEC, and IndyCar. Collaborating with IMSA’s leadership, we crafted the bold campaign tagline "Move Over"—a confident, unapologetic statement that captures the fierce spirit of auto racing.

We developed a robust digital brand kit that competes with the highest standard of today’s sports social graphics. Our goal was to push the envelope of beautification, while creating an easy-to-use system for IMSA’s internal creative team.

The result was a graphic library that maintained strong design principles and brand consistency. Our kit included everything from event promos, results, breaking news, records and statistics, and “culture” content aimed at storytelling and education.

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