Blockbuster
brand identity, creative direction, communication strategy, design What if one of the most nostalgic brands rose from the ashes to compete with today’s streaming services? I wanted to explore the concept of rebranding Blockbuster for the modern age—one that pays homage to the original brand, but brings it into today’s digital world. My goal was to create a simpler icon that would work on screen, and in small applications for mobile and digital use.
