art direction, design & UX/UI
Proctor & Gamble has always been known for innovation. They create new brands and products that pave the way in the consumer goods industry.
In partnership with P&G's innovation lab, our team developed a brand identity and voice to their latest in innovation: The Opté Beauty Wand. A device that masks imperfections in the skin through cutting edge scanning technology, all while moisturizing and improving skin health.
The website design was a key ingredient in Opte's global product launch, as it served as the primary destination to learn more about the benefits of the beauty wand.
This site was also designed in for the Chinese market in partnership with SK-II.