advertising & marketing strategy, brand communication strategy, design direction, UI, UX Aston Martin has always been a legendary brand. But as of late, it's overshadowed by the Bugattis and Lamborghinis of the world. AM came to us for help. How do we reposition ourselves to be relevant again? Our journey started from regional marketing tactics to reimagining Aston Martin as a brand. We took our efforts even further to create an immersive, state of the art digital experience. Involving virtual reality headsets and augmented reality, we gave customers one giant step closer to experiencing what it's like to drive one firsthand. In doing so, we blended emerging technology with a classic brand, elevating themselves to their deserved place in the automotive market.