UX/UI, content strategy, creative direction Over the past decade, Waymo has established themselves as the leader in autonomous driving technology. A company that started as Google’s self-driving car initiative, Waymo has evolved into its own company, where they have a presence throughout the country testing vehicles. Operating primarily in California and Arizona, Waymo cars have logged billions of miles, carrying real passengers and learning how to achieve the highest possible safety standards. As they’ve grown, the complexity of their offerings and audience has grown as well. Waymo came to Factor SF to reimagine their website from the ground up. We created an in-depth content strategy, site and navigation architecture, wireframes, as well as design assistance on several key pages of the site.