Our primary goal was to identify who’s coming to Waymo's site and why. Our team of UX and strategy experts came together to identify personas, competitive analyses, and best practices to create an entirely restructured site architecture. We developed a significantly larger website, while simultaneously making it easier to navigate through robust secondary navigation and improved logic.

In addition to the UX and design of Waymo.com, I've led a creative team at Factor SF to help Waymo with customer retention, acquisition, and communication strategy. We've developed a creative look and feel that compliments the Waymo brand across email communications, including newsletters, ride receipts, and onboarding series.

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