Waymo

UX/UI, content strategy, creative direction Over the past decade, Waymo has established themselves as the leader in autonomous driving technology. A company that started as Google’s self-driving car initiative, Waymo has evolved into its own company, where they have a presence throughout the country testing vehicles. Operating primarily in California and Arizona, Waymo cars have logged billions of miles, carrying real passengers and learning how to achieve the highest possible safety standards. As they’ve grown, the complexity of their offerings and audience has grown as well. Waymo came to Factor SF to reimagine their website from the ground up. We created an in-depth content strategy, site and navigation architecture, wireframes, as well as design assistance on several key pages of the site.

Our primary goal was to identify who’s coming to Waymo's site and why. Our team of UX and strategy experts came together to identify personas, competitive analyses, and best practices to create an entirely restructured site architecture. We developed a significantly larger website, while simultaneously making it easier to navigate through robust secondary navigation and improved logic.

In addition to the UX and design of Waymo.com, I've led a creative team at Factor SF to help Waymo with customer retention, acquisition, and communication strategy. We've developed a creative look and feel that compliments the Waymo brand across email communications, including newsletters, ride receipts, and onboarding series.

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