Clash Endurance
brand identity design Clash Endurance is an innovative sports media and event experience company that hosts triathlons, cycling and running events at iconic NASCAR Speedways. As Clash gained in popularity, attracting everyone from amateur athletes to Olympians, they began outgrowing their original brand. The existing logo was problematic for several reasons and being an event company, it was printed everywhere—signage, wayfinding, apparel, netting barricades, swim buoys, and the many other applications for a triathlon event. It was important their new logo felt consistent with existing collateral and materials. It was not a complete departure, but rather an exercise in refinement and evolution. Out of the new wordmark, a true logo icon was developed that allows much broader application of the brand both at events as well as online. A new visual brand strategy was developed that included a wordmark and logo icon, as well as event icons for each of the 5 NASCAR tracks they host events throughout the year.
