Ema
brand identity, logo, website, copywriting, and overall communication strategy Ema is a Generative AI company started by former COO of Coinbase and Google Exec, Surojit Chatterjee. Ema stands for “Enterprise Machine Assistant,” and can perform a wide range of complex tasks through “personas.” The platform uses a proprietary fusion model that combines the results of over 30 LLMs, ensuring extremely high accuracy and minimizing hallucination. As a “Universal Employee,” Ema automates complex but mundane tasks, freeing human employees to focus on more creative and innovative work. . Beyond the logo’s “e” shape, its design is intended to feel friendly, simple, and easy to use. Its organic shape and curves are inherently feminine, complimenting the name Ema. The shape of the “e” may also be interpreted as a brain or neural system. To represent just how advanced and collaborative Ema is in the workplace, “she” is personified using AI itself. With curated MidJourney prompts, images of Ema in human form were generated as part of the brand aesthetic.
