brand identity design, marketing strategy, communication & tactics
The Blue X Movement is a program dedicated to child abuse prevention. The organization's goal is to help teachers detect warning signs in children who may be coming from a home of abuse.
To ensure confidentiality, children are instructed to mark an 'X' in blue crayon on a homework assignment or test to alert a teacher. This approach allows the child to reach out in a passive way that won't draw unwanted attention or judgement. When a teacher is notified, they reach out to the child in private to help and provide steps to improve the situation.
Instructional kits were developed for teachers and school administrators as a guide on how to handle various situations, as well as contact info to professional organizations.