Role: design, art direction, UX, concepting and ideation
Design concept pitched to Sony for the launch of Playstation Vue, a live streaming TV service. Our goal was to create an immersive, editorial style website in which Vue subscribers can browse television content in a completely unique way.
I was responsible for designing a website with a systematic hierarchy of TV content that not only feeds live streaming content into the experience, but also uses a smart AI that would learn user’s behaviors and interests over time.
In addition to the site design, we created a marketing campaign that would help launch the new service. Taking shots at major cable companies, we created ‘Vets of Cable,’ a campaign that would feature past cable subscribers talking about their ‘horror stories’ through Band Of Brothers style, mockumentary interviews.
In addition to concepting this campaign, I supplied the visual tone that would live as a hero takeover on the site as the service was launched.