brand identity design, art & creative direction, communication strategy
Carson NYC is where New York fashion meets Silicon Valley tech. The up and coming startup came us to for an identity for their new product: a handbag with a built-in screen that syncs to your phone, allowing versatility to change patterns and colors to match any outfit or style.
The mark is a reflection of the product itself. In order to stand out in the sea of fashion brands, a dynamic logomark was developed that incorporated constant motion through ambient gradients and line patterns.